See that spike up there? That’s August 16th, the day Yik Yak pulled itself out of the grave where it was buried in 2017 and came to life again. Since we’re both fond of yaks, Yak Tack rode a (temporary) wave of search primacy in the Apple App Store and Google Play, where we see an identical spike.
And this boost has surprisingly also translated into usage; people who errantly discovered Yak Tack while searching for Yik Yak are nonetheless tacking.
This is especially true in Ireland. We might conclude that app-store algorithms gave us an even bigger ephemeral edge over Yik Yak there.
Anyway, we’re a small team over here. And we’ll take any PR boost we can get! Thanks Yik Yak!